Recently in class we discussed product placement and Gender Roles in movies and television. I was Watching the new movie "National Treasure:Book of Secrets," when in a scene where Riley, the sidekick and tech wiz, is sitting in a bathroom stall in Buckingham Palace. He begins to take out a variety of technological gadgets that he will use to hack the security system of the Palace.
Although every one of the gadgets had its own use, there was one point when Riley takes out an Apple iPod. We didn't even see riley listen to music. At that moment, there was a ten foot tall iPod in the middle of the screen. Who knows how many people went home and thought about iPods subconsciously.
There was also a few scenes when you can clearly see the gender roles in the movie. the protagonist is a male. He has his sidekick, and his girl. This girl is needed for specific tasks where she uses her sexuality to exploit male obsticles in the predicaments that they find themselves in.
I used to notice these things in the movies and shows that I watch, but I never really thought about the meaning behind the product placement/subliminal advertising that I was watching. I see that these tools in the media are a lot more serious than I had previously thought.
Well, when I saw this article, I couldn't resist doing some sort of journal on it. I've been interested in this particular topic because I used to listen to "Imus In The Morning" on the radio while I went to Jazz Band. I never took anything he said seriously, and I wasn't surprised when I heard that he had been dropped from the radio, but now I see that he is back. The representative for WABC (the radio station that has hired Imus) says that Imus will be ready to go on the air for Dec. 3rd. Reverand Al Sharpton has stated that if Imus doesn't show any corrections in his behavior, There will be more of the protests that drove Imus off the air in the first place.
To me, this raises a few questions in my mind. First of all, Has Don Imus changed his ways? What type of publicity is this going to get? Why are these people hiring Imus if he has such a conreversial past? Has Imus been punished enough for what he has done? The answers to these questions will soon be revealed. Whatever the outcome, this radio show is going to be highly anticipated throughout the country by people on both sides of the issue.
This article was written by David Hinckly of nydailynews.com the link can be found below.
http://www.nydailynews.com/entertainment/tv/2007/11/02/2007-11-02_untitled__imus02m-1.html
ARTICLE
Don Imus is officially back. Now the real fun begins.
Less than eight months after he was blasted off national television and radio for cracking that the Rutgers women's basketball team looked like "nappy-headed ho's," the 67-year-old Imus has signed a reported multiyear deal to return to morning radio on WABC (770 AM), starting Dec. 3.
Longtime fan Sal Selletto from the Jersey Shore hailed the news as "an early Christmas present," but the Rev. Al Sharpton said Imus needs to show he has changed his act fast if he doesn't want another round of the protests that drove him off WFAN in April.
Imus remained silent, as he has since April, fueling anticipation about what he will say.
"I think his intent is to let it all out during that first show," said WABC program director Phil Boyce. "It should make for very interesting radio."
Imus has reinvented himself several times over 40 years in radio, moving from a "shock jock" show to a focus on topical issues. He has overcome drug and alcohol addiction and weathered multiple controversies, such as the night he insulted President Bill Clinton from the dais of a Washington dinner.
"He'll be bigger than he's ever been," said Michael Harrison, editor of the trade magazine Talkers. "Being at the center of a huge national story like this has rejuvenated his career, at a time when he needed it."
Imus' 6a.m-10a.m. WABC show, which will be syndicated nationally, replaces the successful Curtis Sliwa and Ron Kuby show. Boyce said, "The opportunity to get a host like Imus is just something you can't pass up."
Boyce said Imus should bring more advertising to WABC. Imus' show reportedly earned up to $20 million at WFAN - almost as much as all of WABC.
Sharpton, who successfully lobbied advertisers to drop Imus in April, said if Imus does not provide "assurance ...against returning to his former vile and biased behavior," critics would return to advertisers "to ask what has changed since they withdrew support."
Boyce said he is "not terribly worried" about the impact of protests, which also have come from the National Association of Black Journalists and the National Organization for Women.
Imus "knows he made a mistake, he's paid for it, and I don't think he'll repeat it," Boyce said.
Imus will be joined by his longtime sidekick Charles McCord. Boyce declined comment on whether controversial producer Bernard McGuirk will be part of the show. There have been reports McGuirk will return at first in a nonspeaking role.
Another indicator to watch, says editor Tom Taylor of the trade sheet radio-info.com, will be which of Imus' A-list guests return. "I think with both guests and advertisers, long-term, he'll be fine," Taylor said.
There was no word Thursday on a TV simulcast, though there have been discussions.
Boyce said Sliwa will remain at WABC in an unspecified slot. Kuby said he was told Thursday not to come in Friday.
Looking at the article below posted on August 25th, 2003 by CBS News is a prime example of how different people's reactions are to print and non-print media. My reaction to the documentary was much more interesting than the news article. This video is an incredibly biased. The documentary had background music, and cartoons, not to mention it was just funny. The article was sort of boring. It represented both sides of the issue, and that's generally what people are looking for in media. I probably wouldn't have read it if I hadn't already done journal "A". The only similarity's between the two forms of media is the simple fact that they are media, and the topics are the same. The video captures the attention of everyone. It gives us (people) something to look at, as well as listen to. I'm not entirely sure who wrote the article, because all it had was (AP).
(AP) Fox News dropped its lawsuit against Al Franken on Monday, three days after a federal judge refused to block the liberal humorist from using the Fox slogan "Fair and Balanced" on the cover of his book.
The lawsuit had sought unspecified damages from Franken and Penguin Group, publisher of "Lies and the Lying Liars Who Tell Them: A Fair and Balanced Look at the Right."
"It's time to return Al Franken to the obscurity that he's normally accustomed to," Fox News spokeswoman Irena Steffen said.
On Friday, U.S. District Judge Denny Chin denied Fox's request for an injunction against the book cover.
Fox contended that some people might be tricked into thinking the book was a Fox product because the cover includes the words "Fair and Balanced" and a picture of Bill O'Reilly, the network's top anchor.
But the judge said Fox's case was "wholly without merit," and the trademark "Fair and Balanced," registered by Fox in 1998, was weak. He also said the network was "trying to undermine the First Amendment."
Franken joked that he was "disappointed" the lawsuit had been withdrawn.
"I was hoping they'd keep it going for a few more news cycles," he said.
Floyd Abrams, who represented Franken and Penguin in the case, said the withdrawal of the suit was "welcome, if overdue."
"Fox's lack of grace in ending its suit is of the same nature as its name-calling and silly efforts to deal with criticism of it in the first place," Abrams said.
The lawsuit itself, filed earlier this month, described Franken as a "C-level political commentator" who "appears to be shrill and unstable."
Publicity surrounding the case helped boost Franken's book to the top of the Amazon.com best-seller list. Penguin rushed the book into stores early and ordered additional copies printed after being sued.
http://www.cbsnews.com/stories/2003/08/12/entertainment/main567800.shtml
http://www.youtube.com/watch?v=RTh_NlrX45A
This advertisement for the LSW model for AMT shows Jeff Coffin playing with Bela fleck and the flecktones using the LSW. The creative techniques that are used in this advertisement are the different camera angles they the company uses while filming the group playing. I believe that these techniques are more affective than printed advertisements, because it lets the consumer know what the product can do. The thing about filmed advertisements is that the consumer may be led to think that they will sound EXACTLY like the people playing. This is not true. These musicians have worked/practiced for many years to sound like that.
1) A British News Agency created this article to state that Music helps to develop literacy skills in children.
2) There really weren’t any creative techniques used to create this article. The subject is what caught my attention.
3) People may not be able to understand the concept of musicians having an enhanced nervous system that has the ability to process sight and sound at a much faster rate.
4) This article doesn’t really represent any sort of lifestyles, but it does involve a lot of scientific data that helps to prove the point that the article is making. I think that any sort of lifestyle might dilute the effective message this article sends.
5) This message is being sent to inform people of the benefits of musical ability. This message may persuade parents to get their kids involved in music in an attempt to enhance their child’s nervous system.
