Sojourn of Ben

http://www.youtube.com/watch?v=RTh_NlrX45A


This advertisement for the LSW model for AMT shows Jeff Coffin playing with Bela fleck and the flecktones using the LSW. The creative techniques that are used in this advertisement are the different camera angles they the company uses while filming the group playing. I believe that these techniques are more affective than printed advertisements, because it lets the consumer know what the product can do. The thing about filmed advertisements is that the consumer may be led to think that they will sound EXACTLY like the people playing. This is not true. These musicians have worked/practiced for many years to sound like that.