Looking at the article below posted on August 25th, 2003 by CBS News is a prime example of how different people's reactions are to print and non-print media. My reaction to the documentary was much more interesting than the news article. This video is an incredibly biased. The documentary had background music, and cartoons, not to mention it was just funny. The article was sort of boring. It represented both sides of the issue, and that's generally what people are looking for in media. I probably wouldn't have read it if I hadn't already done journal "A". The only similarity's between the two forms of media is the simple fact that they are media, and the topics are the same. The video captures the attention of everyone. It gives us (people) something to look at, as well as listen to. I'm not entirely sure who wrote the article, because all it had was (AP).
(AP) Fox News dropped its lawsuit against Al Franken on Monday, three days after a federal judge refused to block the liberal humorist from using the Fox slogan "Fair and Balanced" on the cover of his book.
The lawsuit had sought unspecified damages from Franken and Penguin Group, publisher of "Lies and the Lying Liars Who Tell Them: A Fair and Balanced Look at the Right."
"It's time to return Al Franken to the obscurity that he's normally accustomed to," Fox News spokeswoman Irena Steffen said.
On Friday, U.S. District Judge Denny Chin denied Fox's request for an injunction against the book cover.
Fox contended that some people might be tricked into thinking the book was a Fox product because the cover includes the words "Fair and Balanced" and a picture of Bill O'Reilly, the network's top anchor.
But the judge said Fox's case was "wholly without merit," and the trademark "Fair and Balanced," registered by Fox in 1998, was weak. He also said the network was "trying to undermine the First Amendment."
Franken joked that he was "disappointed" the lawsuit had been withdrawn.
"I was hoping they'd keep it going for a few more news cycles," he said.
Floyd Abrams, who represented Franken and Penguin in the case, said the withdrawal of the suit was "welcome, if overdue."
"Fox's lack of grace in ending its suit is of the same nature as its name-calling and silly efforts to deal with criticism of it in the first place," Abrams said.
The lawsuit itself, filed earlier this month, described Franken as a "C-level political commentator" who "appears to be shrill and unstable."
Publicity surrounding the case helped boost Franken's book to the top of the Amazon.com best-seller list. Penguin rushed the book into stores early and ordered additional copies printed after being sued.
http://www.cbsnews.com/stories/2003/08/12/entertainment/main567800.shtml
http://www.youtube.com/watch?v=RTh_NlrX45A
This advertisement for the LSW model for AMT shows Jeff Coffin playing with Bela fleck and the flecktones using the LSW. The creative techniques that are used in this advertisement are the different camera angles they the company uses while filming the group playing. I believe that these techniques are more affective than printed advertisements, because it lets the consumer know what the product can do. The thing about filmed advertisements is that the consumer may be led to think that they will sound EXACTLY like the people playing. This is not true. These musicians have worked/practiced for many years to sound like that.
